According to Erik Erikson, young people form a "schema". They
bring together a set of ideas that they believe what the norm is.
Adolescents figure out the status quo of groups they are members of
and groups they want to (or think they should be) members of. In the
process of finding a group to enter, teens are confronted by the fit (or
lack of fit) between their personal needs and the norms and values of
relevant social groups in the environment (Newman, and Newman,
2009). Most of these groups so many teens aspire to be a part of are
influenced by the media. The media influences everything. Those who
personally influence our opinions must get their ideas from some
source, and often their sources are the media (Meyers, 2008).So even
though a teenager may want to be a part of the athletic clique at their
school, those members are influenced by singers like Pitbull and
shows like the Jersey Shore. A teen starts the process of self
evaluation to see if they if they are up to par with the members of
these groups. Most of the time a teenage boy wont be buff, tan and
wear designer clothes, but there are those select few teens that will
do whatever it takes to obtain that image. Not every boy is going to
have the funds, the time, the genetics or the will power to work out
two hours day, drink protein shakes or tan. As a result, they may feel
rejected and their self esteem may plummet.
It is important for parents to be aware of this media influence. It
is nearly impossible to filter out 100% of the media from the eyes and
ears of our youth. Can you imagine telling a teenager they can't
watch Mtv? That would be a scary conversation to witness. Therefore
it is important to explain to adolescents that what they see on
television, movies, advertisements and hear in songs are unrealistic
messages. If you wear a certain cologne you won't necessarily get a
supermodel girlfriend. You don't need to have a six pack and orange
skin to be the "best". You don't need to use demanding pick up lines
and be overly sexual or macho in order to win a girl over. Being
yourself and having casual conversation is all a teen really needs.
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