Two articles about taxing soda pop. Which one is better conceived, more conclusive, and more convincing. The first of the two articles, “The tyranny of taxing sin”, is not written as well as the second, “Tax liquid candy”. The first article is a slanderous piece with pathos written all over it. Though written better, the second is lacking. More cleverly composed than the first, at just over 350 words it is lacking substance.
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The first article relies upon primarily pathological appeals otherwise known as pathos. Pathos are when an author uses emotional appeals to try and convince the reader to side with their argument. Other types of appeal are logos, appeals that appeal to your logical senses, and ethos, appeals that appeal to your ethical values. These pathos are used to skillfully disguise the lack of hard factual evidence in the piece. By just the title one can discern that the author intends to convince you through you assumed anger at the then proposed soda tax and the proposed in crease of alcohol/tobacco taxes. This is demonstrated when in paragraph one, sentence two, he states, “The US Senate is currently considering a soda tax to help pay for the healthcare reform”(Fleenor 9). The reason this is a pathos because many people are opposed to not only the healthcare reform but the soda tax itself. Fleenor intends to sway you into his way of thinking by taking advantage of many of those who oppose the proposed tax. More evidence is located in the Christian Science Monitor when in the same paragraph he says, “Nationwide, Democrats and Republicans have proposed higher taxes on alcohol and especially tobacco.”
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This sentence leads to another example of pathos. By mentioning both the Democratic and Republican parties the author brings in the conversation of politics in which many are strongly opinionated. By doing this the author hopes to bring to his side more readers by attacking opposing parties. Later on Fleenor uses pathos again, “Even President Obama-a man known to have indulged an occasional smoke himself-couldn't resist the temptation to ally himself with the nannies and grab some cash to fund his pet programs.” (9). This rather lengthy sentence will spark the fires of controversy in many eyes. By mentioning both President Obama and his many programs the author can create debate in the more mature members of the US households. Many of Obama's programs/agendas are very controversial in some people's minds as is the outspoken President himself. Not only does he use the mentioning of Obama to cause controversy but the way he words that sentence is in an attempt to ally himself against Obama which will grab the attention of those who are opposed to Obama.
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A third instance of pathos is found when the author, in paragraph two, states, “...because they think the proper role of the state is to scold the people in the same way a nanny scolds children. Don't touch that chocolate”(9). This sentence is structured so that one is sent careening back to their childhood days when they were often scolded for eating chocolate and other sweets before dinner. This puts the state in the adult caretaker role and the citizen in the childish-can’t-take-care-of-themselves role. This is what the author intends you to feel and it is his main “supporting” point. This point is restated later on when in his final paragraph he says, “What a shame when if the Statue of Liberty no longer held up a torch of liberty but instead a ruler to whack citizens across the knuckles when they reach for a treat.”(9)
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Yet another example of pathos is revealed in paragraph three, “it's their love of money. They want to spend more, and they'll take whoever's money is easiest to grab.”(9). This wording is fairly easy to assess. No matter who you are money is either an issue or it's very important to you. By merely stating that they're out to get your money he elicits powerful emotions. The hole in these words is that to pay the tax you have to actually buy soda. Three good things come from not buying soda: You are saving the money that would have gone to the soda, you're not paying the proposed soda tax, and you are going to be a healthier human being overall.
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While the use of pathos is the most appealing of the three paths of appeal, the lack of factual evidence to support the thesis prevents this article from attaining the status of the better of the two articles. The thesis, “To maintain fairness, and protect minorities, society should rely on broad-based levies on income, property, and sales.”(9), has no figures or sensible ideology to support the claim. The rather weak support, given shortly after the thesis, is stated, “All who benefit form government services would pay for them.”(9) This single case of support does not show how the income, property and sales taxes could support the healthcare reform when it is currently not enough to support I unless a large increase on those taxes is enacted.
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In comparison to the first article the second article relies upon a mixture of primarily logos with a light sprinkling of pathos. Factor in his”factual evidence” and you have a recipe for a a convincing piece of writing. A quarrel found with this piece is it's lack of length. At only 369 words it's a rather short read.
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His first sampling of logos appears in his opening paragraph. “Soda and other sugary soft drinks are the only beverage or food that has been shown to increase the risk of obesity. And obesity, in turn, promotes heart disease, diabetes, cancer, and other expensive-to-treat diseases.”(Jacobson, 8A). While this statement is a presenting of factual evidence it's also logos. The reasoning behind this is simple. He's using the fact that soda lead to obesity to convince you not to drink it. It's only logical not to drink soda or you'll likely get other diseases.
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A second logos provided by Jacobson appears in the third paragraph of his article. “Unlike payroll or income taxes, or a new tax on employer-paid health benefits, a soda tax would itself promote health and reduce medical costs.”(8A). This one is linked to the first in the fact that it's a logos and it's telling you that don't drink soda look what will happen. The point in this sentence is that the soda tax “promote health and reduce medical costs.” As most Americans are drowning in medical debt and are rather unhealthy this sentence is appealing. Who wouldn't want to reduce their medical costs? Don't drink soda the author says and that will happen.
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Now in this article the author uses what could be classified as factual evidence, that is evidence that presents you with facts not opinions. The problem with the author's factual evidence is that quite a bit is not fact. It's speculation which is presented in such a way that it resembles fact. The first case of this is when the author says in paragraph two, “A tax, depending on its size, would decrease consumption of a disease-promoting drink by 1%-15%.”(8A). The reason that this is a speculation and not a fact is that it is talking about the future. It is talking about that which is not known. The way it's presented one could argue that it looks like a fact, but it is indeed not.
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A second speculation appears in the same paragraph. “Moreover, taxes of once cent per 12-ounce can or one cent per ounce would raise between $15 billion and $160 billion over 10 years...”(8A). Again this one looks like fact and it could indeed be fact had he actually calculated the average US soda consumption multiplied by the tax per can/ounce while factoring in the decrease. However, the reason that one could see straight through this sentence is the rather large gap between the two numbers. The distance of $145 billion is a rather large speculation. Again placing such numbers in an article makes it appear like fact, but one must analyze to realize that this is not so.
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Now the author does filter in some factual evidence with his speculations. While these don't include any figures they still present quite a case. “Americans spend more than $100 billion a year on direct medical costs associated with overweight and obesity,...”(8A) This figure does not need to be speculated, this figure is fact. All one has to do is surf the internet until they find a respectable site that has the figures on it. Or with the knowledge that he as a executive director of a consumer group might already possess he can state this with firm belief that it is correct.
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Why is this second article better than the first? Isn't length better? No, and here’s the reason why: while the first article presents a convincing argument he lacks any factual evidence that will lead me to believe in his argument. Pathos is a very powerful tool when arguing a case, but it does not give enough evidence to solidify his case. The second article provides not just logos, but strong speculations presented to look like fact and some actual cases of fact. That is what makes the second article better than the first.
MLA Works Cited
Fleenor, Patrick. "The tyranny of taxing 'sin'." Christian Science Monitor 14 May 2009, N.A.: 9. Print.
Jacobson, Michael F. "Tax 'liquid candy'." USA Today 12 Jun 2009, N.A.: News, 8A. Print.
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